Alderson Broaddus University offers the interdisciplinary Sport Management degree, an exciting program that will benefit students who have an interest in the ever-growing business of sport. The program includes courses in sports law, management, marketing, finance and prepares students for a position in professional and intercollegiate athletics and the industries that serve them.
Program Objectives: The BA degree with a concentration in sport management enables students to:
*Understand the depth and unique character of the sport and recreation industry.
*Comprehend the priority of abilities for employment and career advancement in the sport management industry.
* Recognize the importance of characteristics such as initiative and persistence.
* Build skills in the industry to design, implement and evaluate business strategies.
* Communicate effectively and professionally within the field.
* Develop leadership skills to effectively manage the field.
Students in the program earn a Bachelor of Arts degree with a Sport management concentration. Dynamic faculty align the curriculum which builds on such sports related management skills as:
* Athletic Administration
* Facility Management
* Business Strategies
* Special Event Management
* Legal issues
* Leisure and Fitness
* New Program Planning