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Alderson-Broaddus
College |
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Campaign Priorities Campaign Success Renewing the Promise: the Campaign for Alderson-Broaddus also represents a unique opportunity, not only to accomplish today’s priorities, but also to reach out to those who have been unable to support us in the past and to make progress toward an exceptional future. By investing in the tools that will ensure the campaign’s success—consulting, printed materials, Web site design, etc.—Alderson-Broaddus will increase its communication efforts and enhance the capacity, quality, and longevity of its development efforts. Traditionally, colleges spend between eight and fourteen percent of their campaign goal on campaign support. Always a good steward of its resources, Alderson-Broaddus plans to maintain expenses at approximately six percent over the life of the campaign. |
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